Marketing Manager
- Full time
- Egypt View on Map
- @EgyBell
Job Detail
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Career Level Managerial
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Experience 8 Years +
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Gender MaleFemale
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Industry Marketing and PR
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Qualifications Degree Bachelor
Job Description
We are hiring a Marketing Manager to lead the execution of consumer-focused marketing initiatives for a leading lubricants and automotive services company.
Responsibilities
B2C Marketing Execution
- Implement brand strategies and marketing plans in alignment with overall business objectives.
- Execute integrated marketing campaigns across ATL, BTL, PR, digital, and in-store channels.
- Support product development initiatives and lead product introductions and relaunches in the market.
- Contribute to price management activities, including pricing reviews, competitive benchmarking, and alignment with sales and finance to ensure market competitiveness.
- Ensure effective deployment of POS materials and retail activations to drive consumer engagement and sales uplift.
Product & Portfolio Support
- Coordinate cross-functionally on new product development (NPD) projects from concept to launch.
- Monitor product performance and recommend improvements based on market feedback and sales data.
Consumer & Market Insights
- Gather and analyze market and consumer data to optimize campaigns and activations.
- Map customer journeys and tailor messaging across touchpoints to improve conversion and loyalty.
- Monitor competitor activities, including pricing strategies, and industry trends.
Light B2B Exposure (Advantageous)
- Support sector-based marketing initiatives targeting workshops, distributors, fleet, and other trade segments where applicable.
- Contribute to Customer Value Proposition (CVP) development for priority segments.
- Assist in customer journey marketing initiatives that enhance both consumer and trade engagement.
Performance Measurement & Reporting
- Track KPIs related to campaign performance, product launches, pricing impact, and brand visibility.
- Analyze ROI and provide actionable insights to optimize future initiatives.
Requirements
- Academic: Bachelor’s or MBA degree in Marketing, Business Administration, or a related field.
- Experience: 8–10 years in marketing, preferably with exposure to brand execution in B2C channels, ideally within lubricants, automotive, or FMCG industries.
- Proven experience supporting product launches and pricing initiatives.
- Strong analytical mindset with the ability to translate data into actionable insights.
- Excellent communication, presentation, and collaboration skills.
- Excellent team player with experience managing marketing agencies and partnerships.
- Strong leadership, interpersonal, and analytical skills.
- Ability to thrive in a fast-paced, dynamic environment.
