Marketing Manager
- Full time
- Giza, Egypt, Mohandseen View on Map
- @EgyBell
Job Detail
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Career Level Managerial
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Experience 8 Years +
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Gender MaleFemale
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Industry Marketing and PR
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Qualifications Degree Bachelor
Job Description
Egybell is hiring a Marketing Manager for a leading insurance company located in Mohandeseen.
Key Responsibilities:
- Develop and execute comprehensive marketing strategy, aligning with corporate objectives, budget constraints, and long-term business goals.
- Oversee the planning and execution of integrated marketing campaigns across both digital and traditional platforms to highlight products and services.
- Manage the overall brand portfolio, ensuring consistent brand positioning, messaging, and visibility across all marketing channels.
- Lead, mentor, and direct marketing sub-teams (including Digital Marketing, Content, PR, and traditional marketing functions) to foster innovation and high performance.
- Analyze overall marketing performance, measure ROI against high-level KPIs, and report strategic results to senior management.
- Collaborate with cross-functional departments (Sales, Product Development, Compliance) to align marketing initiatives with business needs and enhance the overall customer experience.
- Stay ahead of industry trends, market shifts, and emerging technologies to maintain Company’s competitive edge.
- Oversee the creation of high-impact marketing collateral, targeted messaging, and communications tailored to diverse client segments and brand guidelines.
- Direct market research activities to identify new business opportunities, monitor competitor activities, and understand evolving consumer needs in the insurance sector.
- Ensure all marketing activities and campaigns adhere strictly to Permanent Supervision, Compliance, and Anti-Money Laundering regulations.
- Formulate and manage the annual marketing budget, optimizing resource allocation across channels for maximum return on investment.
- Follow internal policies and external regulations to maintain full compliance with local and international standards.
Qualifications:
Bachelor’s degree in marketing, Business Administration, or a related field; a master’s degree or MBA is preferred
- Minimum of 12 years of proven experience in marketing, with at least 4–5 years in a managerial or leadership role, preferably within the insurance or financial services sector.
- Proficient English, both spoken and written.
- Expert command of modern marketing principles, brand management, and strategic planning, with comprehensive knowledge of insurance-related services.
- Deep understanding of multi-channel marketing, including digital ecosystems (SEO/SEM), traditional media, and public relations.
- Technologically adaptable, with a solid grasp of marketing automation platforms, CRM tools, and analytics software.
- Strong strategic approach to creative direction, content development, and brand storytelling.
- Exceptional writing, editing, and communication skills in both Arabic and English.
- Advanced use of MS Office and executive productivity software.
- Outstanding executive communication and presentation skills, capable of simplifying complex ideas for stakeholders and leadership.
- Proven leadership and interpersonal capabilities to guide, mentor, and motivate team members.
- Ability to excel under high pressure, manage competing priorities, and adapt to dynamic environments.
- Strong analytical mindset to interpret complex data, measure comprehensive campaign results, and continuously improve performance.
